Electrolux ‘immersive’ Infinity
Posted by simon@digital-campaign.com | Filed under Flash, Web Design
Some people say that the days of the microsite are numbered and that social media is the only platform in which to talk to your consumer base but the Electrolux Infinity microsite demonstrates that by using one of the best immersive and interactive experience I’ve seen to date, the microsite still has a place.
Using a beautiful flash interface, the user can toggle between light and dark interface. Another smart idea is the use of the diamond shapes used on the secondary navigation.
Visit Electrolux Infinity
A beautiful project, art directed by Bruno Costa of F/Nazca Saatchi & Saatchi, Brazil.
Super Sushi LEGO
Posted by simon@digital-campaign.com | Filed under Flickr, Inspiration, Lego
Even though I don’t like sushi, the Super Sushi (Lego) created by LEGO fan, and a former LEGO Ambassador “Big Daddy” Nelson is super tasty.
View the Super Sushi at Flickr Super Sushi
Discover the Editors new album through Google Street View
Posted by simon@digital-campaign.com | Filed under Google, Music, Viral
To help promote the new album from the Editors – In This Light And On This Evening, Sony Music has used an unusual media channel that allows the Editors fan base to explore and engage using Google Street View…
Using a Flash to cleverly extend Google Street View the Editors Street View allows users to search around London using the standard control and find preview tracks from the album using the red arrows. Clicking the red arrows leads the user to a secret area that plays the preview track and includes custom panoramic photographs of the band, shot at night by photographer James Royall. Including real fans allowed fans to connect and talk about the project, increasing the viral uptake.
Discover the Editors new album at editorsofficial.com/streetview
Create your own wallpaper with x3Studio
Posted by simon@digital-campaign.com | Filed under Flash, Graphics, Inspiration, Wallpaper
Fantastic play area produced by x3Studio, allowing visitors to create beautiful desktop wallpaper images in minutes – if you have the skill.
http://wallpapers.x3studios.com/
AKQA serves up a real world use for augmented reality
Posted by simon@digital-campaign.com | Filed under Augmented Reality, Inspiration, YouTube
AKQA’s website for the US Postal Service (USPS) uses augmented reality to allow users to work out what size of packing they need, saving money and reducing extra packaging. Users simply print off a 3D barcode from the USPS website and position it in front of a webcam. The Flash Augmented Reality Toolkit recognises the barcode as a placeholder and renders a model on top of it. The user can place their package on the printout and adjust the options to suite. Is this the first real world implementation of augmented reality that is actually useful and beyond a simple gimmick? I believe so.
USPS Priority Mail – Virtual Box Simulator
A cool excel viral?
Posted by simon@digital-campaign.com | Filed under Advertising, Excel, Inspiration, Promotion, Viral
What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.
AC/DC new video in ExcelVision!
F’book Me Cufflinks
Posted by simon@digital-campaign.com | Filed under Facebook, Fashion
To many, Social media is an integral part of everyday life, the only tool to keep up-to-date with the movement of friends and family. Making connections and even planning those nights out with followers… sorry friends. Why not connect the virtual with the physical, the F’book Me Cufflinks are perfect for those who need to be connected to Facebook at all times.
I guess the next step would LCD cufflinks that streamed your profile pic or social avatar?
Don’t look down!
Posted by simon@digital-campaign.com | Filed under Inspiration, YouTube
10/GUI – Re-imagining a Desktop Touch Interface
Posted by simon@digital-campaign.com | Filed under GUI
Wikitude AR Travel Guide – Augmented reality for Android
Posted by simon@digital-campaign.com | Filed under Android, Augmented Reality, Smartphone
Wikitude AR Travel Guide – Augmented reality for Android. Mobilizy, Austrian-based business specializing in software for smartphones, has created a new software for the Android platform, Wikitude AR Travel Guide. Wikitude AR is a mobile travel guide with augmented reality functionality based on Wikipedia and Panoramio, creating a very handy application for planning a trip or for use on a trip to find out about interesting landmarks; over 350,000 world-wide points of interest are currently accessible via GPS or address and are displayed in a list view, map view or cam view.