AKQA serves up a real world use for augmented reality
Posted by simon@digital-campaign.com | Filed under Augmented Reality, Inspiration, YouTube
AKQA’s website for the US Postal Service (USPS) uses augmented reality to allow users to work out what size of packing they need, saving money and reducing extra packaging. Users simply print off a 3D barcode from the USPS website and position it in front of a webcam. The Flash Augmented Reality Toolkit recognises the barcode as a placeholder and renders a model on top of it. The user can place their package on the printout and adjust the options to suite. Is this the first real world implementation of augmented reality that is actually useful and beyond a simple gimmick? I believe so.
USPS Priority Mail – Virtual Box Simulator