AKQA serves up a real world use for augmented reality
Posted by simon@digital-campaign.com | Filed under Augmented Reality, Inspiration, YouTube
AKQA’s website for the US Postal Service (USPS) uses augmented reality to allow users to work out what size of packing they need, saving money and reducing extra packaging. Users simply print off a 3D barcode from the USPS website and position it in front of a webcam. The Flash Augmented Reality Toolkit recognises the barcode as a placeholder and renders a model on top of it. The user can place their package on the printout and adjust the options to suite. Is this the first real world implementation of augmented reality that is actually useful and beyond a simple gimmick? I believe so.
USPS Priority Mail – Virtual Box Simulator
Wikitude AR Travel Guide – Augmented reality for Android
Posted by simon@digital-campaign.com | Filed under Android, Augmented Reality, Smartphone
Wikitude AR Travel Guide – Augmented reality for Android. Mobilizy, Austrian-based business specializing in software for smartphones, has created a new software for the Android platform, Wikitude AR Travel Guide. Wikitude AR is a mobile travel guide with augmented reality functionality based on Wikipedia and Panoramio, creating a very handy application for planning a trip or for use on a trip to find out about interesting landmarks; over 350,000 world-wide points of interest are currently accessible via GPS or address and are displayed in a list view, map view or cam view.
Urbanspoon shakes up the augmented reality arena
Posted by simon@digital-campaign.com | Filed under Application, Augmented Reality, GPS, iPhone
The augmented reality arena just became a bit hotter with Urbanspoon’s implementation of augmented reality into the existing feature set. You can now browse or search for a good restaurant or, with a simple shake your iPhone will reveal a random local restaurant. Building upon the results the new “Scope” feature uses Google Maps to show your position in blue and the local restaurants in red pins.
AR brings the new BMW Z4 to life
Posted by simon@digital-campaign.com | Filed under Augmented Reality, YouTube
This is probably one of the sleekest uses of Augmented reality I have seen, fitting in perfectly with the above-the-line campaign. Users can turn their desk (or in fact anywhere) into a canvas for the BMW Z4 to drive around controlled by the user’s keyboard – cool.