A cool excel viral?
Posted by simon@digital-campaign.com | Filed under Advertising, Excel, Inspiration, Promotion, Viral
What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.