Digital Campaign » Excel http://www.digital-campaign.com Are you getting your five digital portions per day? Sat, 14 Nov 2009 22:14:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 A cool excel viral? http://www.digital-campaign.com/2009/11/14/a-cool-excel-viral/ http://www.digital-campaign.com/2009/11/14/a-cool-excel-viral/#comments Sat, 14 Nov 2009 20:28:55 +0000 simon@digital-campaign.com http://www.digital-campaign.com/?p=81 A cool excel viral?

What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.

AC/DC new video in ExcelVision!

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