Customised demo car in GRID
Posted by simon@digital-campaign.com | Filed under In-Game, SRB Power
You know you’ve made it…
Posted by simon@digital-campaign.com | Filed under Advertising, In-Game, Promotion, SRB Power
You know that you’ve made it as a company within the UK tuning market when Codemasters and Electronic Arts ask your company, brand, products and demo cars to feature in games such as GRID and Need for Speed:SHIFT!, allowing users to select you as a sponsor and modify their car. While working with my business partner at SRB Power Ltd we were fortunate enough to develop a relationship with Codemasters and Electronic Arts that made this a happen and provide another fantastic marketing opportunity to gain further brand awareness and cement our reputation with existing loyal customers. Read the rest of this entry »