What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.

AC/DC new video in ExcelVision!

You know that you’ve made it as a company within the UK tuning market when Codemasters and Electronic Arts ask your company, brand, products and demo cars to feature in games such as GRID and Need for Speed:SHIFT!, allowing users to select you as a sponsor and modify their car. While working with my business partner at SRB Power Ltd we were fortunate enough to develop a relationship with Codemasters and Electronic Arts that made this a happen and provide another fantastic marketing opportunity to gain further brand awareness and cement our reputation with existing loyal customers. 

Screengrabs from Need for Speed:SHIFT!

Screengrabs from GRID Race Car Driver