Discover the Editors new album through Google Street View
Posted by simon@digital-campaign.com | Filed under Google, Music, Viral
To help promote the new album from the Editors – In This Light And On This Evening, Sony Music has used an unusual media channel that allows the Editors fan base to explore and engage using Google Street View…
Using a Flash to cleverly extend Google Street View the Editors Street View allows users to search around London using the standard control and find preview tracks from the album using the red arrows. Clicking the red arrows leads the user to a secret area that plays the preview track and includes custom panoramic photographs of the band, shot at night by photographer James Royall. Including real fans allowed fans to connect and talk about the project, increasing the viral uptake.
Discover the Editors new album at editorsofficial.com/streetview
A cool excel viral?
Posted by simon@digital-campaign.com | Filed under Advertising, Excel, Inspiration, Promotion, Viral
What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.
AC/DC new video in ExcelVision!
Volkswagen Masters the Viral Video
Posted by simon@digital-campaign.com | Filed under Advertising, Viral, YouTube
Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week.