Digital Campaign » Viral

Discover the Editors new album through Google Street View

simon@digital-campaign.com — Sat, 14 Nov 2009 21:30:45 +0000

To help promote the new album from the Editors – In This Light And On This Evening, Sony Music has used an unusual media channel that allows the Editors fan base to explore and engage using Google Street View…

Using a Flash to cleverly extend Google Street View the Editors Street View allows users to search around London using the standard control and find preview tracks from the album using the red arrows. Clicking the red arrows leads the user to a secret area that plays the preview track and includes custom panoramic photographs of the band, shot at night by photographer James Royall. Including real fans allowed fans to connect and talk about the project, increasing the viral uptake.

Discover the Editors new album at editorsofficial.com/streetview

A cool excel viral?

simon@digital-campaign.com — Sat, 14 Nov 2009 20:28:55 +0000

What do you do when trying to increase awareness of the new AC/DC album? Naturally a viral is a cool way to kick things off and generate interested right? Facebook or YouTube would seem the natural habitat for such a campaign, yet think of the audience, how many have access at work? Hence the leftfield approach by the guys at Sony who choose Excel as the vehicle for the viral. Using a cool ASCII video written in VB script can only be called cool! With a million downloads and an unknown amount of email forwarding Excel has become cool.

AC/DC new video in ExcelVision!

Volkswagen Masters the Viral Video

simon@digital-campaign.com — Mon, 12 Oct 2009 20:54:58 +0000

Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week.

Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). Another experiment asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash. An upcoming experiment, meanwhile, will turn a bottle recycling center into an arcade game.

The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?

World’s Deepest Bin

Bottle Arcade

Via Mashable