Some people say that the days of the microsite are numbered and that social media is the only platform in which to talk to your consumer base but the Electrolux Infinity microsite demonstrates that by using one of the best immersive and interactive experience I’ve seen to date, the microsite still has a place.

Using a beautiful flash interface, the user can toggle between light and dark interface. Another smart idea is the use of the diamond shapes used on the secondary navigation.

Visit Electrolux Infinity

A beautiful project, art directed by Bruno Costa of F/Nazca Saatchi & Saatchi, Brazil.