Digital Campaign » YouTube http://www.digital-campaign.com Are you getting your five digital portions per day? Sat, 14 Nov 2009 22:14:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 AKQA serves up a real world use for augmented reality http://www.digital-campaign.com/2009/11/14/akqa-serves-up-a-real-world-use-for-augmented-reality/ http://www.digital-campaign.com/2009/11/14/akqa-serves-up-a-real-world-use-for-augmented-reality/#comments Sat, 14 Nov 2009 20:57:45 +0000 simon@digital-campaign.com http://www.digital-campaign.com/?p=84

AKQA’s website for the US Postal Service (USPS) uses augmented reality to allow users to work out what size of packing they need, saving money and reducing extra packaging. Users simply print off a 3D barcode from the USPS website and position it in front of a webcam. The Flash Augmented Reality Toolkit recognises the barcode as a placeholder and renders a model on top of it. The user can place their package on the printout and adjust the options to suite. Is this the first real world implementation of augmented reality that is actually useful and beyond a simple gimmick? I believe so.

USPS Priority Mail – Virtual Box Simulator

]]> http://www.digital-campaign.com/2009/11/14/akqa-serves-up-a-real-world-use-for-augmented-reality/feed/ 0 Don’t look down! http://www.digital-campaign.com/2009/11/13/dont-look-down/ http://www.digital-campaign.com/2009/11/13/dont-look-down/#comments Fri, 13 Nov 2009 21:23:54 +0000 simon@digital-campaign.com http://www.digital-campaign.com/?p=72 First Man in Space - Skydiving From The Edge Of The World

Nearly fifty years on, Joseph Kittinger’s jump from the edge of space is still nothing short of inspirational and demonstrates how we can push the boundaries. Joseph Kittinger jumped from 102,800 feet and fell with a drogue chute for stability, reaching 614mph during his 4 1/2 minute descent.

]]> http://www.digital-campaign.com/2009/11/13/dont-look-down/feed/ 1 AR brings the new BMW Z4 to life http://www.digital-campaign.com/2009/10/12/augmented-reality-brings-the-new-bmw-z4-to-life-in-3d/ http://www.digital-campaign.com/2009/10/12/augmented-reality-brings-the-new-bmw-z4-to-life-in-3d/#comments Mon, 12 Oct 2009 21:07:04 +0000 simon@digital-campaign.com http://www.digital-campaign.com/?p=59

This is probably one of the sleekest uses of Augmented reality I have seen, fitting in perfectly with the above-the-line campaign. Users can turn their desk (or in fact anywhere) into a canvas for the BMW Z4 to drive around controlled by the user’s keyboard – cool.

]]> http://www.digital-campaign.com/2009/10/12/augmented-reality-brings-the-new-bmw-z4-to-life-in-3d/feed/ 0 Volkswagen Masters the Viral Video http://www.digital-campaign.com/2009/10/12/volkswagen-masters-the-viral-video/ http://www.digital-campaign.com/2009/10/12/volkswagen-masters-the-viral-video/#comments Mon, 12 Oct 2009 20:54:58 +0000 simon@digital-campaign.com http://www.digital-campaign.com/?p=57 Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube – I can’t count how many times friends have shared it this week.

Among the experiments: does turning a set of subway stairs into a real-life piano encourage people to use them (answer: yes, 66% more). Another experiment asks whether making a trash can sound like a 50ft-deep well will make people pick up their trash. An upcoming experiment, meanwhile, will turn a bottle recycling center into an arcade game.

The brand placement is as subtle as it could possibly be: a simple VW logo dropped in at the end. And yet the content carries that logo all around the web, as tens of thousands of people pass around the video, along with their positive associations for the VW brand. Isn’t that the definition of a perfect brand campaign?

World’s Deepest Bin

Bottle Arcade

Via Mashable

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